Overview

The "Craft Your Own Piece of Provence" campaign transforms L'Occitane into a vibrant, customizable beauty experience for younger audiences. Leveraging interactive advertising, the campaign modernizes the brand while staying true to its roots in sustainability and natural beauty. A highlight of the campaign is an immersive pop-up experience in major cities, where visitors step into the essence of Provence through the sights, scents, and stories of its iconic ingredients.

This initiative not only refreshes L'Occitane's image but also positions it as a leader in personalized, sustainable luxury, inviting a new generation to embrace the art of crafting beauty their way.