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The campaign brings Jell-O’s nostalgia to life, leaning into playful moments, shared memories, and cultural rituals that remind Gen Z why Jell-O has always been fun.
Campaign Concept
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Jell-O
Fun You Can Eat
Jell-O lives somewhere between your childhood kitchen and your friend’s apartment before a night out.
This project reframes Jell-O for Gen Z by leaning into what it’s always done best: being easy, playful, and a little chaotic, just with a modern twist.
Team
Ieshita Neve
Anika Cofino
Anjani Dubey
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