Brand Insight
Jell-O has always been easy, nostalgic, and fun.
When the brand went modern, it lost the playful energy Gen Z grew up with.
We kept the updated foundation but injected personality back into the branding, making Jell-O feel current and fun again.
The campaign brings Jell-O’s nostalgia to life beyond the package.
While the packaging stays modern and clean, the campaign leans into playful moments, shared memories, and cultural rituals that remind Gen Z why Jell-O has always been fun.
Campaign Concept
Jell-O
Fun You Can Eat
Jell-O lives somewhere between your childhood kitchen and your friend’s apartment before a night out.
This project reframes Jell-O for Gen Z by leaning into what it’s always done best: being easy, playful, and a little chaotic, just with a modern twist.
Jell-O's rebrand
Our version
Our version
Jell-O's rebrand
The packaging turns the aisle into an experience. Scratch-and-sniff panels let people smell the flavor before they make it, while a new vegan Jell-O line expands the brand to be more inclusive, so everyone gets to be part of the fun.
Wobbly Wonderland brings the brand into the physical world through an immersive, jiggly environment. Inspired by the Museum of Ice Cream, the space looks and feels like Jell-O itself, inviting visitors to walk through its colors, textures, and playful nostalgia.
Wobbly Wonderland
Jell-O and Absolut meet where nostalgia turns into a night out. The collaboration formalizes what already exists in culture, Jell-O shots, transforming them into a branded, flavor-forward ritual that feels fun, familiar, and unmistakably Gen Z.
Team
Ieshita Neve
Anika Cofino
Anjani Dubey