While studying abroad in Europe, we noticed something missing: Venmo. This project imagines what it would look like if Venmo launched in Europe, positioning the app not just as a payment tool, but as a social shortcut that keeps the moment going. Built from real experiences abroad, the campaign reframes Venmo as the easiest way to split, send, and move on, without the awkward pause.
Campaign Concept
Don't Ruin The Moment
Venmo
Venmo’s European launch unfolds in three phases: awareness, trial, and adoption.
The campaign introduces Venmo in social, high-traffic moments, encourages use through shared experiences like travel and nightlife, and reinforces it as the easiest way to split and send money abroad. Each phase builds familiarity until Venmo feels like part of everyday life.
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The pre-launch phase builds curiosity before Venmo officially appears. Teasers in social spaces and digital environments introduce the brand visually, signaling something new is coming without fully explaining it.
Pre-Launch
TIKTOK FILTER
The launch phase places Venmo directly into real social moments. Through high-impact activations including the App Store & Google takeovers.
Launch
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Filter created by Venmo on TikTok that allows users to rank different situations that would be awkward to not pay someone back after.
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Post-launch reinforces Venmo as a daily habit. Ongoing social content and real-life use cases show Venmo seamlessly fitting into everyday routines, encouraging repeat use and long-term adoption.
Post-Launch
Venmo is redefining social interactions in the EU and UK with its seamless integration into WhatsApp, the region’s favorite communication platform. Now, users can send and receive money directly in their chats, making bill-splitting and group payments effortless.
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Ieshita Neve
Emma Farina
Gabbi Studier
Hannah Abbott
Team
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