The Disney Parks activation brings The Princess Diaries back where magic lives, inviting guests to step into a modern royal fairytale.
Through immersive environments and interactive moments, the experience celebrates nostalgia, growth, and the joy of becoming your own version of royalty.
Campaign Concept
The campaign treats the film’s release as a royal event, using modern media, playful callbacks, and elevated storytelling to make the return feel iconic rather than dated.
Nostalgia is used intentionally, while visuals, tone, and platforms reflect today’s audience.
Princess Diaries 3
The Royal Return
The Princess Diaries: The Royal Return brings the crown back for a new generation. The campaign balances nostalgia with modern storytelling, positioning Mia’s return as a cultural moment rooted in growth, confidence, and reclaiming who you are; royal title optional ;)
The Royal Gala is an invite-only launch event celebrating The Princess Diaries: The Royal Return.
Designed as a modern Genovian ball, the night features immersive décor, curated dining, live performances, and interactive moments; bringing the film’s world to life for fans, press, and cultural tastemakers.
ADDY AWARD
GOLD WINNER
Disney Parks Activation
The Royal Gala Event
Ieshita Neve
Anjani Dubey
Sanya Karnani
Team