The Princess Diaries
The Royal Return
Overview
Over eight weeks, the Princess Diaries 3 campaign brings the royal magic of Genovia back to life. From surprise royal activations in city streets to buzz-worthy social media moments, it’s all about sparking excitement and nostalgia. Exclusive events, playful guerrilla stunts, and interactive experiences ensure fans—both old and new—feel part of the story. This is more than a movie launch; it’s a modern-day coronation that turns a beloved franchise into the talk of the season.
Role
Strategy | Art Direction | Copy Writing
Adobe Creative Suite | Figma
Tools
Anjani Dubey | Sanya Karnani
Team
Scroll through to view the full campaign.
Step into a real-life fairytale at The Princess Diaries Royal Gala, where every moment is crafted for magic, media buzz, and social-worthy memories—culminating in an unforgettable farewell with exclusive keepsakes fit for modern-day royalty.
A Vogue issue featuring Anne Hathaway, just two weeks before the premiere.
A. collaboration with Disney Parks featuring a nostalgic mattress slide setup recreating Mia's iconic scene, offering an immersive experience for fans of all ages.
Themed double-decker buses traveling through busy U.S. cities
Taking The Princess Diaries icons out of the screen and placing them directly into iconic cityscapes, prompting double-takes and sparking curiosity.