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'Death to Small Talk' centers on a coffin-shaped vending machine that only dispenses product when strangers have real conversations. The idea extends into festival activations, social content, and limited-edition cans, all designed to spark genuine connection.
Campaign Concept
Liquid Death
Death to Small Talk
This campaign tackles Gen Z’s loneliness epidemic by creating a bold, conversation-driven stunt that pushes people to connect in real life.
'Death to Small Talk' turns conversation into currency, rewarding authenticity and rejecting surface-level interaction.
Team
Ieshita Neve
Jack Hemphill
Anjani Dubey
Iris Webb
Connor Hawkins
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